About the service
Great events deserve great visibility. At Al Waha Expo, we plan and execute integrated marketing and advertising that drives awareness, attendance, and sales. From strategy and creative to paid media and on‑site activations, we deliver campaigns that move your audience from interest to action.
Why choose us
Event‑Native Marketing
Messaging, formats, and timelines built for exhibitions, launches, and conferences.
Full‑Stack Delivery
Strategy, creative, media buying, PR, and on‑site branding under one roof.
Bilingual Execution (EN/AR)
Localized content and culturally aligned creative.
Results You Can See
Transparent KPIs, dashboards, and ROI‑focused decisions.
Services offered
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1) Strategy & Campaign Planning
Build the right message for the right audience—on the right channels.
- Audience research, personas, and customer journeys
- Positioning, value propositions, and messaging frameworks
- Channel mix planning (paid, owned, earned)
- Budget allocation, flighting, and performance targets (KPIs)
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2) Creative & Content Production
High‑impact creative that’s consistent across every touchpoint.
- Campaign concepts and key visuals
- Ad copywriting (EN/AR), headlines, CTAs
- Video edits, motion graphics, and social content
- Photography and short-form content for reels/stories
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3) Digital Advertising (Paid Media)
Performance-driven media buying with transparent reporting.
- Meta (Facebook/Instagram), TikTok, X, LinkedIn
- Google Search, Display, YouTube (awareness + conversions)
- Remarketing and lookalike audiences
- Geo-targeting for local reach around the venue/city
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4) Social Media Management
Grow communities and drive engagement before, during, and after the event.
- Content calendars, captions, and asset design
- Community management and inbox moderation
- Hashtag strategy and UGC prompts
- Live coverage, stories, and highlights packages
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6) PR & Media Relations
Earned media that builds credibility and reach.
- Press releases (EN/AR) and media kits
- Media invitations and press conference management
- Spokesperson briefing and key message development
- Coverage tracking and clippings reports
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7) Branding, Print & OOH
Own the physical space with consistent, premium branding.
- Outdoor (billboards, lamp posts, transport)
- Event branding (banners, backdrops, wayfinding)
- Brochures, flyers, maps, agendas, badges
- Giveaway and promotional items (design & sourcing)
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8) Influencers & Partnerships
Multiply reach with relevant voices and partners.
- Influencer selection, contracting, and briefs
- Co‑marketing with sponsors/exhibitors
- Promo codes, contests, and referral mechanics
- Compliance, usage rights, and deliverable reviews
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9) Analytics, Tracking & Reporting
Know what worked—and what to scale next.
- Pixel/tag setup (Meta, Google, LinkedIn) and UTM structure
- Conversion tracking (leads, registrations, sales)
- Live dashboards and weekly performance snapshots
- Post‑campaign analysis and optimization plan
Popular questions
How quickly can you launch a campaign?
Can you run bilingual campaigns (Arabic & English)?
Yes. We create EN/AR messaging and ensure cultural and linguistic accuracy across all placements.
Do you manage media buying and budgets?
Can you coordinate with our exhibitors/sponsors?
Absolutely. We build co‑marketing plans, provide asset kits, and align messaging for consistent promotion.
Do you provide print and outdoor production?
Yes. We handle design, production, and installation for print, OOH, and event branding.
